the writing and photography of Neil Kramer

Tag: BlogHer (Page 4 of 4)

“Free” Round-Trip Flight From Dockers

… or why I probably won’t make BlogHer this year.

I wrote a long, creative piece to tell this story, but sometimes I think it is best to just write things in a boring, just-the-facts manner.  So, here it goes:

A year ago, Sophia read about this Father’s Day promotion online:

“Buy $125 dollars worth of Dockers pants from JCPenney and receive a “free round-trip ticket within the U.S.”

So, off we went to JCPenney, where I spent two hour trying on different Dockers pants, each time parading in front of Sophia like a male runway model, waiting for her sign of approval.  Did it fit in the back?  Was it the right color?  Finally, we made our choices, mailed in our reciepts, and received the official brochure in the mail.

 From the brochure sent to me by

TLC Marketing
c/o Dockers/JCPenney
1 Faneuil Hall Marketplace, 4th Floor
Boston, MA 02109

“This complimentary round-trip airfare allows you to visit one of these ten exciting cities:  Boston, New York City, Washington D.C., Miami, Los Angeles, San Francisco, Las Vegas, Chicago, Orlando, or Dallas.  Name your destination; we just named your price:  FREE.”

The promotion had some odd stipulations.  You had to choose —

“Different first, second, and third choice destinations.”

“Different first, second, and third choice date preferences for both outbound and return travel.”

“That’s weird,” I thought.  “This free ticket is not very useful if you really need to get somewhere important, like for business.  It’s a bit of a crap shoot.”

I decided to try to use it to go to BlogHer in San Francisco this year.  I joked with some of you that I might end up in Chicago or Dallas during BlogHer, but I was fairly confident that I would get tickets to San Francisco.  After all, there are dozens of flights from the New York area to San Francisco/Oakland.  Surely, there was room in one of them during the days I gave them, even if I had to do a stop-over.

The brochure gave further instructions:

“A Representative from TLC Marketing will contact you within 14 days of receipt to book and confirm travel itinerary.”

A few weeks ago, I received two automated voice messages.  One said that my completed form was in order and to expect a call.  The next offered me other options besides the free ticket.  I could receive a $125 rebate or $150 in “restaurant coupons.”  It was a bad deal.  Coupons to what — Olive Garden?  I took the flight.   Still, a red light went on in my head.  It was sneaky of them, because in the brochure they clearly write:

“TLC Marketing may substitute another reward of equal or greater value if promotional availability runs out.”

Free ticket to SF does not equal Olive Garden coupons.

Time passed.  It was now two weeks before BlogHer.  I called the TLC Marketing “Dockers Concierge” number to find out what was going on.  A few months ago, I had spoken to a woman in India at this number who helped me correctly fill out my form.  Now, there was no one to talk to.  All that was left was a message that participants would get a call by “July 3rd.”  It is now July 9th.  I already missed BlogHer registraion. 

I was as if the promotion has been taken off of TLC Marketing’s agenda. 

I googled this promotion online and quickly found out why.  This promotion was an ongoing PR mess for TLC Marketing.  There were already 500 complaints issued with the Better Business Bureau of Massachusetts against TLC Marketing and their company president, Walter Osterman.

There were problems from the get-go, even from those customers who received their flights.    Their free flights ended up costing them $90 in taxes and and processing fees, which might be considered legitimate if the airlines themselves didn’t charge $50 in taxes and fees.  Why were customers being charged this extra money?

Now, customers couldn’t  get flights.  Was the promotion defunct?  Why would Dockers offer a promotion that they can’t fulfill?   To get customers to buy $125 dollars of Dockers pants at a time? 

And who needs so many Dockers anyway?

I sent emails to Dockers (owned by the Levi Strauss co. of San Francisco) and JCPenney, but received useless automated responses.  I phoned them and received more run-arounds.  The customer service woman at Dockers said she would ‘present my information to upper management.”  The woman at JCPenney gave me some phone number in Florida to call.

“Who is this that I am calling?

“It is the number that can help you with this promotion?”

“And who is it?

“Just call them?

“Do they have a name? Is this someone at JC Penney.’

“I can JUST give you this number.”

I called the number and no one answered.

Both JC Penney and Docker seemed to point the finger at  TLC Marketing  I’ve seen this before – a corporation not taking responsibility because they chose to deal with a incompetent company.

The moral of this story is the same as the one about my cheap, useless, not-Vista compatible web-cam from a few days ago.

You get what you pay for. 

So, unless someone at Dockers or JCPenney reads this and is embarrassed by this post, I won’t be at BlogHer, even if I was mostly going just to flirt with girls at the parties.

I take responsibility for my dumb mistakes — of being cheap and trying to use a free ticket.  I wish some companies would take responsibility for their own stupid mistakes, like offering promotions with tons of restrictions, and then not keeping their part of the bargain. 

If I don’t make it to BlogHer, I blame myself AND —

DOCKERS  (R. John Anderson, CEO Levi Strauss)

JCPENNEY  (Myron E. (Mike) Ullman III CEO)

TLC MARKETING (Walter Osterman, President)

Hey, Consumerist — here are some links of others who are pissed at TLC Marketing, Dockers, and JCPenney.

Fat Wallet

Flyer Talk

Disboards

Back to the Shtetl!

In the last issue of Los Angeles’ Jewish Journal, there was a full-page advertisement from the McCain campaign. The ad consisted of a letter written from a woman in New Jersey who said she was once a Democrat, but was now going to vote for McCain. She insisted that she wasn’t a right-wing nut. In fact, she specifically said she was liberal in social matters such as abortion and gay rights. No, her big issue was Israel. And some think that the Republicans are a better “friend” to Israel than the Democrats. I don’t know if I agree, or understand what this “friendship” really means, but there is this impression out there.

I’m not an Israeli. I don’t let one issue become the reason I vote for a candidate. But Israel is a big thing for most Jews. Is it surprising? Or wrong? Are we upset when the Irish care about Ireland? Or Chicago residents root for the Cubs? Passover just ended. The whole story of this ancient holiday, one that Jesus himself celebrated, is about Moses leading the chosen people into the Holy Land.

Do backers of Israel have too much of a say in American policy? Perhaps. Or is Israel in the best interest of America? The Arabs may have the oil, but when you get stuck at a seder, you’ll be glad you’re drinking the Israeli stuff rather than our own Manishevitz. And did you know that Natalie Portman was born in Israel? Enough said.

The Chosen People. I sometimes get the weirdest anti-Semitic emails about the phrase “chosen people,” as if Jews believe God gave them special freebies, like bigger penises on Jewish men. While this is true for some of us, I can’t vouch for every Jewish man. Maybe next week, I’ll write a post about “the chosen people” and have some of you goyim tell me what you think the phrase really means.

I’d like to also hear more of your feelings about our policies with Israel. Is America too biased towards Israel? Who do you think we should be biased to? Syria? Don’t be afraid to speak your mind. I already know which of you are anti-Semitic. Seriously, I’m open to different views. I have a few blogging friends who live in Europe who are very upset about the conditions of Palestinians in Gaza, and pretty much blame Israel. I understand the humanistic need to fight for those without a voice — the underdog. It is part of the liberal tradition. It is also why Republicans have made inroads with the Jewish community. Because many have forgotten that Israel is an underdog also.

I don’t think I met a Republican until I was twenty years old. A Republican in New York? A Jewish Republican? But politics make strange bedfellows. Soon, it was the religious right that was supporting Israel, while liberals like ex-President Jimmy Carter were sharing tea with Hamas leadership.

I consider myself fairly liberal. I care for the underdog. I just happen to see Israel as an underdog, despite its military power. Look on the map.

There’s a lot of guilt to go around in the Middle East. Israel can suck, too. Their policies have caused chaos in Gaza. But then again, I don’t live there. It is very hard to be sympathetic to those wanting to kill you.

I once read this very bizarre article (written by a French intellectual, of course) which theorized that Israel was bad for the Jewish people. This writer was proud of the older generation of Jews — the ones who thrived in Europe and added so much to European intellectual life — the Spinozas and Einsteins of the world. Now, Jews lost some of their moral high ground by having Israel. They became like everyone else. He seemed disappointed in these new Jews, because these Jews weren’t as alienated and miserable as they used to be. What should liberals do with Jews who aren’t victims — the prototypical victim?

I think the extreme right and the extreme left end up meeting in the same place concerning Jews and Israel: they don’t really feel comfortable with them being normal people. It’s as if they take “the chosen people” more seriously than Jews themselves. They need to be “chosen” for something, whether they want to or not.

How many other countries get the scrutiny that Israel gets? Or is as demonized by liberal Europeans, despite violence going on all over the world? Or is berated for land that was given them, and then won after the other side repeatedly attacked them? Or has given back most of the land and repeatedly made compromises? That actually respects the religion of their enemies?

Still, it would be nice to go back in time, to a more carefree era — back before half of the Jewish population was wiped out by the Nazis — back to the shtetls of Russia. Imagine if we could just move all the Jews back to Russia! I can give up blogging and return to my life as a grumpy milkman with three daughters, waiting to become a rich man. Wouldn’t that be a miracle of miracles?!

Of course, this dream could become a reality, as one blogger points out. In an interesting article in today’s BlogHer, Dana J. Tuszke writes “Quo Vadis, Israel?,” in which the blogger paves a way for peace in the Middle East by following H. Peter Nennhaus’s cool plan:

Nennhaus proposes that purchase of the land called the Kaliningrad Oblast from Russia, would encourage Russian immigrants to return to Russia by means of financial enticements, and the transfer of the Israelis to the Baltic, would prevent anyone from questioning the legitimacy of this new Israeli homeland.

What do you think? Could Israel relocate its entire nation? Could peace finally be achieved?

This is perfect for me, since I’ve already married a Russian and know how to drink vodka! Das Vadanya, Comrade Jews!

They Don’t Eat Fried Squirrel at BlogHer

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After writing my last post, I received a few emails asking me if I’m really going to BlogHer this year. After all, I’ve been making fun of the concept for two years now, each year setting up an opposing “BlogHim” conference online where male bloggers curse and talk about sex a lot (which is probably not that different from what the women do at the real-life BlogHer). But after three years of blogging, I know so many female bloggers out there — at least in a virtual way, that I thought it was time to meet them. And don’t worry. I’m not really going there with the hope of getting laid. But, you know, as the saying goes — “Rice-A-Roni, the San Franciso Treat.” I’m not exactly sure what that means in this context, but you can pretty much turn anything into a sexual euphemism.

I haven’t paid for my registration yet, but the early-bird price is ending in a few days, and you know how much I like to get in on the bargain. So, I’ll decide this weekend if I really want to do this. Maybe this will inspire some other guys to go as well… if the women really want us there. I have a feeling some of you might not.

I also promised Heather from OMSH that I would go. I’ve gotten to like this blogger. She’s a Texan, Christian, wife and mother — and on paper we have nothing in common, but blogging changes all that. I like that about blogging — the way you can interact with people you probably wouldn’t even talk in the real world because you live in different social circles, but online — you completely click. We’ve IMed a few times. Here’s our IM conversation from a few days ago:

Neilochka: do u have a specialty dish?
OMSH: curried chicken
Neilochka: no, I meant at breakfast, like pancakes?
OMSH: or rosemary pork loin with curried pumpkin soup. oh. haha. We do big southern breakfasts
Neilochka: like with grits?
OMSH: biscuits and our free range eggs. no, that’s not a Texan thing, that’s Georgia Ttexans do breakfast burritos — burritos, eggs, lots of meat – bacon, sausage, ham
Neilochka: real food, so you can work on the ranch afterwards, lassoing the steer
OMSH: Jeff brought home a hog that we are mixin’ in with some venison for some amazing sausage, real food
for real people. you’ll not catch me dining on sushi or prissy food
Neilochka: for real high cholesterol
OMSH: I have low cholesterol and very healthy blood pressure
Neilochka: do u eat sushi?
OMSH: no
Neilochka: never?
OMSH: no, where do you get sushi here? NO WHERE. I’d have to drive to the city
Neilochka: That’s it. I’m going to BlogHer in SF, just to take you for sushi
OMSH: no, no sushi
Neilochka: yes
OMSH: I don’t want to eat sushi, blech
Neilochka: u got to try it once
OMSH: I think I might have tried it once
Neilochka: or else i will write a post
OMSH: wait no…that was caviar
Neilochka: where I will embarrass you, calling you a wimp
OMSH: the caviar was also disgusting, but I will try anything. I just don’t want to go somewhere where they give you a plate with three or four teensie things on it and call it a dinner
Neilochka: i don’t like that either
OMSH: and I need choices — preferrably choices with things that are baked or fried
Neilochka: japanese places have tons of fried stuff along with the sushi and japanese places have great meat too. I’ll make a deal, if you try sushi, I will eat… uh… some weird type of Texan beef jerky
OMSH: yumm, hahaha, I’m joking
Neilochka: What else is there weird to eat for me? How about fried moose?
OMSH: Thre’s fried squirrel, that’s pretty darn good
Neilochka: have u eaten that?
OMSH: um … yes
Neilochka: That’s baloney. There’s no fried squirrel.
OMSH: my husband goes squirrel hunting
Neilochka: where do you find the squirrels?
OMSH: in the trees
Neilochka: what does it taste like?
OMSH: chicken, hahaha. no, it has its own taste. I’ve had gator. i love gator and shrimp gumbo. I love cajun food. oh my goodness – except that horrible boudan
Neilochka: i searched fried squirrel on google. You weren’t lying. It is real. and wow — there are tons of recipes
OMSH: I know – it is truly a dish, see, there are different seasons, deer season, hog season, squirrel season, and so you stock your freezer with what is in season and then buy a side of beef if you aren’t a cattle rancher and you have your meat for the year. of course I eat hooved animals
Neilochka: actually I’m reading that mike huckabee got some slack during election for liking fried squirrel
OMSH: that’s so ridiculous
Neilochka: hooved animal?
OMSH: it is a joke, y’know, kosher, unclean… you’re Jewish
Neilochka: i wonder if a horse is kosher?
OMSH: I don’t eat horse
Neilochka: you eat squirrel
OMSH: they don’t have split hooves, isn’t that the difference? pigs have split hooves. Isn’t that the kosher law?
Neilochka: hmmm, yeah, like I’m a expert on the Talmud! it never comes up I’ll need to ask my rabbi if I can eat a squirrel.
OMSH: hahaha
Neilochka: i had buffalo burgers. they were good. Is buffalo kosher?
OMSH: They are good, I’m trying to remember where I’ve had those.
Neilochka: and I’ve had ostrich burgers
OMSH: Seriously, I don’t think there is much meat I haven’t tried.– emu, haha — I’ve not tried ostrich or emu, so you’re one up on me
Neilochka: isn’t blogging great…
OMSH: bwahahaha, yes, yes it is
Neilochka: u realize we would never cross paths any other way! i would hear you eat squirrel and I would run the other way
OMSH: oh – you would be so bored if you lived a life only associating with those like you
Neilochka: that’s for sure
OMSH: you need to stretch out in your REAL life and associate with oddball hicks like me
Neilochka: I once thought about actually having a clone of myself and talking to him… that would be so boring…
OMSH: Neil, I’m laughing so hard I’m about to wet myself.
Neilochka: Not on the squirrel skin rug I hope — OK, it’s a deal, if I go to BlogHer, I make you eat sushi!

So, now you know my real motivation to go to BlogHer. To tempt a Texan into eating sushi!

By the way, here is the BlogHer submission page where you can make speaker recommendations for the conference.

http://www.blogher.com/announcing-official-call-ideas-blogher-08

Now, imagine this — something truly radical — a MALE speaker at BlogHer — perhaps, a friendly blogger who interacts with more female bloggers than most female bloggers… maybe talking about how men feel being in a personal blogging world dominated by women — and how MEN have their own obstacles to joining this community — sort of a cultural exchange program for women to talk about how they relate to men online — and what can women can do to make men feel a bigger part of the personal blogging community at large?!   Are there any other men who would join me?   Do you think anyone would show up?

eh, I changed my mind.  What can I really say of importance?   Not much.    Write your blog.   Don’t be boring.   That’s about it. 

Besides, I’m a lover, not a talker.

Rambling Post to Scare Off New Readers

Sophia had a little “discussion” with me this morning about my constant pooh-poohing of advertising, calling it immature.  “We could always use another hundred dollars to help pay for something like our over-priced health insurance.  It’s not like we’re wealthy people who would refuse money.”  She made me feel a bit ashamed for being such a stickler, like I’m a pampered baby.   I should talk to my therapist about this.  I think this advertising issue reflects on other parts of my life where I fear “selling out,” — where I would rather feel good about my superiority than actually make good money for the family.

Does anyone really think less of Dooce for having ads?  Of course, adding ads to blogs undercuts the whole equality of the blogosphere in my mind.  But the box has already been open for a long time.  And who really cares?  Isn’t each of us here to grab as much as he can get for his family, so they can live the best possible life?  Maybe the whole premise of this Great Interview Experiment is a farce.  Maybe we’re not all somebodys.  If I can make more money than the next guy, I can be a “bigger” somebody!  Isn’t that how most of  people think, anyway?   There is always someone more of a somebody than me!  I shouldn’t be saying we are all somebodies.  Why create a myth?  I should be telling you that I am BETTER than you.  Then you will look towards me for advice, and maybe even pay me one day for the book I will write, giving you more advice.  I should ask people to vote for me as the Best Blogitizer!  I could promote myself and make more money on the blog.  Is that what all these Problogger websites advise us to do?  Isn’t Blogher partly about learning how to monetize your blog?  I’m wondering if other bloggers will actually LIKE me and RESPECT me MORE if I told them that I just bought a new car off of the earnings from my blog?  A hybrid, of course, just to impress the eco-babes.

Anyway, just rambling.

Have it Your Way

bk.jpg 

Add the Mayo
Add the Cheese
Have it Your Way
Pretty Please

“Mommy, Mommy,”
Kids Do Sing
“I Want Me
Some Burger King”

“No, No, No
That Food is Bad”

“But Didn’t I See it
On Your Ad?”

Are you sure mothers using BlogHer ads want to be advertising Burger King value meals to other busy mothers in their sidebars?   Frankly, I like Burger King Whoppers, much more than Big Macs, but I don’t have a childhood obesity problem — only high cholesterol.   At least In-N-Out gives me some old-time religion with my burger!   Burger King doesn’t even get the good movie tie-ins.

They Can’t Destroy BlogHim

bloghim07.gif
(the new banner, created by Sween. thanks, brother!)

It was a devious plan, devised by the head honchos at BlogHer to destroy BlogHim, and they used their most seductive Mata Haris to tempt me… and the plan almost worked.

Last night, I went to a reading of Leahpeah’s other group, LA Angst, where writers read from their childhood and teenage year journals. I participated in her blog reading night, but this sounded even more interesting. It was fascinating stuff because it was so raw and “real.” These pieces of writing, hidden away in sock drawers for years, were never meant to be seen by anyone other than the author. For some reason, all of the readers were female, and most of the readings were about boys, weddings, and food.

So, not much has changed!

I really enjoyed the evening. Thank you:

Leah from Leahpeah

Kelly from Mocha Mama

Erin from Queen of Spain

Lara from Katronika

Ruth from Redleather

Kelly from West Coast Grrlie Blather

Heather from Heathervescent

I sat next to LA blogger, Jay, and we talked a bit about “journaling” from a male perspective. We decided that keeping a diary as a teenager was more of a “girl thing.” I never kept a diary. Maybe boys aren’t very introspective at that age. Now I understand why women take to blogging so easily — you gals have been writing about yourselves for years! Honestly, if I knew that no one was reading my blog, I would stop writing it tomorrow. More power to you!

After the reading, a few of us walked to a nearby Mexican restaurant. I had a chance to speak with four of the readers: Leah, Mocha Mommy, Queen of Spain, and Katronika. They were all such funny, cool, and sexy women, that I mostly shut up and listened to what they had to say. I learned so much from them (for instance, if you are a woman, you should run out and buy The Cone immediately. Your vibrator is like a child’s toy compared to this!)

hand2.gif

Men definitely need to listen to women more. That’s how you find out all their secrets (because they love to blab!)

At some point, someone brought up my BlogHim idea. I was a little worried about the reaction from these prominent blogging women because Mocha Mommy is attending the conference, Leah is a speaker at BlogHer, and the Queen of Spain is creating a online version of the conference on Second Life.

At first, I was surprised how polite everyone was about my idea for BlogHim and the way I was making fun of BlogHer. There was no arguing at all. Queen of Spain politely told me about the importance of BlogHer and how it is empowering women as bloggers. The discussion started out completely friendly. But, then the mood changed. The others insisted that I change my combative stance against BlogHer. When I still had questions about the increasingly corporate sponsorship of the organization, the women chose another method of getting their point across. One by one, they took me into the women’s restroom, and had their way with me against the baby-diaper changing table, bringing me to the point of no return, but then pulling back and forcing me to repeat these words before they finished, “I love and respect BlogHer and will never say anything bad about the group again.” Clearly, the BlogHer organizers have prepared their “troops” to use whatever means possible to gain dominion over the blogosphere, and to silence the dissenters.

I was very tired when I returned home. Drunk and tired.

“You’re home late,” said Sophia.

“Oh, yeah. Boys night out.”

“You received this email while you were gone.”

The email was from the illustrator whose image I used for the bare-chested BlogHim icon on the banner. Even though, I gave him credit, I never asked his permission, and he wanted me to stop using it for promotional purposes. I know… I know… I suck and I was a thief. I should have asked him first. The illustrator was totally right and I don’t blame him at all.

But don’t you think it was a LITTLE coincidental that my BlogHim icon was “sabotaged” at the same time I was out with the BlogHer “spies?” I did think it was a little unusual that Leah invited me to join the women for drinks? Was this part of the plan? Was Sophia involved? Was it the male illustrator’s own decision to not let me use his drawing, or was HE taken into some restroom in his own city and “brainwashed” in the way only a well-trained BlogHer woman can do it. How far do the tentacles of this organization reach?

Well, I will not be brought down by some nice smelling Mata Haris with nice cleavage and comfortable shoes. I will NOT sell out my fellow men for some cheap sex in the restroom of a overpriced Mexican restaurant. BlogHim will survive! Uh, nice female mommyblogger, can you make me a new banner?

P.S. — By the way, I think what Queen of Spain is doing with BlogHer is really cool. She is helping them put the conference on Second Life, which is a virtual world online, so women can participate without having to go to Chicago. Check it out!

Every Day is Men’s Day

men2.jpg

When I was a child, I used to ask my mother on Mother’s Day, “When is Children’s Day?” and she would give the tried-and-true answer, “Every day is Children’s Day.”

I was perusing through some blogs this morning, and noting all the buttons and links, and how so many of them are female-centric, like BlogHer and Blogging Chicks. I once wrote a silly post about what I thought BlogHim would be like, but today I thought about the subject in a more serious manner. Why do women feel so comfortable teaming up together, while men like to go it alone (or at least fake that they do)? For a second, I thought of starting a Blogging Guys group, but then I realized — I would be the last person to want to join it.

Is it because “Every day is Men’s Day” in this “patriarchal society” and men don’t need to join together — or are men just uncomfortable with each other and fear looking unmanly?  Is it any wonder that women can talk for hours together, complimenting each other on their shoes, hair, and bodies, while men are more comfortable talking with their penises than talking with other men?

A Year Ago on Citizen of the Month: Neilochka’s Favorite Things 2005

To All My Friends at BlogHer

I wish I were there!   Enjoy the conference!

bher1.jpg

I’m curious to hear about all the latest blogging “techniques” that you learn about.

bher2.jpg!

Previous “I am jealous about BlogHer” posts:  What Do You Mean by That?   BlogHim ’06

For live-blogging from BlogHer, go to Supafine, Chantel, Liz, Karl, and Heather. 

 

A Year Ago on Citizen of the Month:  Reading Others

The Fourteen Millionth Most Popular Blog

Last weekend was the Blogher women bloggers’ conference in Santa Clara, California.  A couple of my new online friends, such as Lizriz and Nichelle, went to the conference — and from all accounts, it was very inspirational.  One of the hottest topics of conversation at Blogher was about how hard it is to get into the old-boy’s network of the Technorati Top 100 websites.  I didn’t realize that blogging was already becoming the same as everything else, with a power structure and leaders of industry (except for the fact that it’s a lame industry and nobody makes money at it).  I know as a man, it’s easy for me to call Cory Doctorow of Boing Boing on his cell phone and schmooze him into giving me another link on his site, but I don’t like to take advantages of my gender.  For women, it must be especially difficult.

Until today, I didn’t realize that many people have dreams of getting into the Technorati 100 top sites.  People thought it was weird when I revealed that my first clicks of the day are always the single women on my blogroll.   What’s wrong with that?  I’m a guy!  It’s natural.   My female readers come in all shapes, sizes, and colors — sort of like a real life Dove Campaign for Real Beauty — I even found out today that one of them is a lesbian.  I don’t discriminate.  In contrast, today I read about some bloggers that stack their blogroll with "top sites" just to feed off the aura.  Now that’s a hundred times more creepier than loving the sweet words of a good woman. 

Here in the Los Angeles world of celebrity blogging, there is a lot of jealousy going around now that blogger Mark Lisanti of Defamer.com got his own puff piece in Sunday’s Los Angeles Times Calendar section.

For some the drug of choice is nicotine. For others, it’s marijuana or gambling, alcohol or shopping. For Mark Lisanti, the one-man band behind Hollywood’s website du jour, Defamer.com, the addiction is hits — page views, computer eyeballs — from the working men and women whom he’s distracted from their jobs with his pithy running commentary about celebrity hubris, the multitude of foibles that grow in Hollywood like tumbleweeds on the prairie.

When I read the following, I could almost hear the collective groan all the way from Blogher:

According to Technorati, a San Francisco-based company that ranks blogs according to the number of people linking to them in the last 90 days, Defamer was recently the 69th most popular blog out of an estimated 14 million blogs worldwide.

How does this "Eastside hipster" — as the Times called him — do it?  How is he #69 (even his number is sexy) and the rest of us are up in the bleachers with 14 million other losers?

Save your money.  You don’t need any fancy "blogging conferences" to help you succeed.  The answer is right in front of you face.

ladefamer.jpg

Here is Mark Lisanti.  Look how he isn’t smiling, despite the fact that Defamer is about silly celebrity gossip.  Like a successful high fashion model, the trick is to never smile.

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This is a recent photo of me.  Look at that stupid grin.  What am I smiling about?  Why do I look so ridiculous?  This is the photo of a man who will never get close to the Technorati 100. 

Update  August 3:   In reaction to the Technorati 100, Jason Calacanis is starting a "Blog 500."  Now, there’s going to be more ass-kissing to do.

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