One of the dangers of being an innovator like myself, is that, after your idea is realized, some jerk like Thomas Edison comes along, steals the idea of the light bulb and throws his name on it. Did you know that in 1608, the Dutch inventor Hans Lippershey completed the first telescope, but he was denied a patent for it. The next year, Galileo read about it and built his own telescope. Guess which which of these two men became immortalized in movies, plays, and books, got a mention in a bombastic Queen song, and had his name used for a NASA mission to Jupiter? Was it the genius or the sleazy crook? Galileo, that jackass.
A few years back, I was like Hans Lippershey. Inspiration hit me like a diet Snapple bottle thrown from the second floor terrace of a New York City apartment building. I had an idea. Rather than just having a boring ol’ blogroll, I would create a “Blog Crush of the Day.” Every day I would add a new, amazingly talented blogger to the list, and at the end of the year, I would delete the list and start from scratch. As you may have noticed, when 2009 arrived, I started again from an empty slate, erasing everyone from memory, much like we are trying to do with the Bush Administration.
But what was once a brilliant idea is now stale. I’ve seen dozens of bloggers — even some of you — with “Blog Crushes of the Day.” What was once fresh, is now as out-of-step with the world as General Motors.
But if there is one concept that I have learned from reading all the boring social media experts on Twitter, it is that we must always innovate, always be one step ahead of the pack, especially in the online world of professional blogging. Remember when AOL was the big man on the internet campus? Remember Friendster? Remember when we used Internet Explorer rather than Firefox? Times have changed, especially in blogging. How can a little personal blogger like myself ever compete in a world where bloggers are giving away Wii-fits, Disney cruises, and throw glamorous Obama inauguration parties featuring free Quaker Oatmeal? My measly “Blog Crush of the Day” cannot compete in such a marketplace.
It’s the same feeling I get as I write this screenplay. Modern audiences don’t just want witty dialogue and realistic characters. They want MORE. They need punching, fruit stands getting knocked over, and wild sex in hot tubs!
I need to raise the stakes of my “Blog Crush of the Day,” to make it something so compelling, that receiving this honor will make your day, even make it one of the greatest days of your life, after marriage, birth of first child, and that really good one-night stand you once had in that Miami hotel.
A simple “Blog Crush of the Day” written in my sidebar will not just cut it. That is why, from now on, each “Blog Crush of the Day” will not only receive a simple mention on my blog. They will also receive a PERSONALIZED “Blog Crush” greeting in my REAL VOICE in an AUDIO EMAIL send to their email account, via my new iPhone! Imagine waking up in the morning, before your daily coffee, your eyesight blurry, your hair a mess, cursing the day ahead of you. You turn on your computer to read your email, almost in fear of some bad news, like your company going bankrupt, or facing a multitude of spam messages all wanting to help you grow a bigger penis, but instead you see this unusual message:
From Neil at Citizen of the Month, an audio note!
“What can it be?” you ask yourself. “Can it be…? Can it really be…?”
Yes, it is. You will hear my lovable New York accent, and suddenly, the rays of the sun will peer through the venetian blinds, a little bird will sing to you from outside the window, and LIFE will be GOOD again! You will be the “Blog Crush of the Day.”
More Blogging News:
1) The Great Interview Experiment is now officially a year old. I apologize for being lax with it. It will soon be revived on its own website.
2) I’m going to try to respond more to your comments and email you back, so I will be a better citizen of the blogosphere.