For the last few months, there have been these YouTube advertisements plastered all over the subway platforms, in the subway cars, and even on the subways themselves. They showcase a group of girls who look no more than fifteen years old, and have six million followers each. Â I’ve never heard of any of them. Bethany Mota? Michelle Phan? Clearly I’m not in the right demographic. Â One aspect that I did notice is that they are “fashion and lifestyle” bloggers.
“I’m doing it wrong,” I tell myself each time I board it a train and see one of these ads. “Why didn’t I become a fashion and lifestyle blogger?”
One morning, not too long ago, as a mariachi band was playing in my subway car, I had a revelation.
“Why couldn’t I become a fashion and lifestyle blogger?” I asked the guitarist wearing the sombrero. Â “There are so few middle-aged male fashion and lifestyle bloggers giving advice to other men! The field is completely wide open!”
And that’s how this this post came into existence. Â Well, actually, there were two more steps before I get to the post.
First has to do with my dating life. Â Or rather it’s lack of existence. Â Last week, I was talking to a friend, a recently divorced woman who had already gone on a few dates and was pushing me to join an online service.
Seeking good advice, and trying to change the subject, Â I said, “Tell me, and be honest, as a friend. What do women most look for in a man? Â Is it his career achievements, his sense of humor, or his intelligence?”
She laughed, saying, “The number one attribute that women look for in a man is — how good his ass looks in a pair of jeans.”
This totally blew my mind. Â Â And then I promptly forgot about the conversation.
This morning, around 10AM, my mother asked if I wanted to go shopping with her at the Macy’s on Queens Boulevard. She received a “Friends and Family 25% coupon” in the mail and she was always up for a bargain. Â I hate shopping for clothes, but I agreed, mostly for selfish reasons. Near this Macy’s is a diner that makes a good Reuben sandwich, and there is also a Best Buy across the street, and I wanted to play with the new Samsung phone.
By noon, we were in the department store.
My mother said, “I want to check out some bras,” and I knew this was my cue to go check out the men’s department.
“You know what,” I said. “I could use a new pair of jeans. I’ll meet you back here in a half hour.”
So I went to the men’s department, which is always the crappiest section in every department store, located on the dark and dingy lower level next to the appliances.
I passed by the fancy designer jeans and went straight for the Levi’s against the far wall.  I’m a Levi’s guy.  I mean, other than two brief moments of weakness in my life where I bought other brands of jeans (one was Wrangler in fifth grade and the other was a pair of Gloria Vanderbilt men’s jeans that I would rather not discuss),  I have worn Levi’s all my life. More specifically, I have worn Levi’s 501 jeans since junior high school, never deviating, never changing.
But something changed when I accidentally bumped into this sign.
I had a number of thoughts.
1) Therapy.  Why do I always wear the same style of 501 jeans?  Could my unwavering choice of jeans be symbolic of a lifelong rut,  the equivalent of only eating Cheerios your whole life, or never leaving your house?  Do I need to change up my style of Levi’s jeans in order to change up my life?
2) Dating. Â If my ass in jeans was going to be the dealbreaker in any relationship with a woman, I needed as much help as possible. Â I wasn’t born with the genes for jeans. Â You see, that was clever. Â Clever people never have good asses.
3) Commerce. Â What if I tried every single style Levi’s jean, making note of which jeans made my ass look the best, and then wrote about it in my first “fashion and lifestyle” post for middle-aged men, inspiring a whole generation to look to me as their sartorial guru?Who knows — by next year, I could be in a YouTube advertisement on the E-train, next to the fifteen year old YouTube stars?
So, that’s how this post was born. Â I went into the dressing room, sneaking in every different pair of numbered Levi’s jeans as I could find in the stacks of jeans, dressing and undressing and taking photos under the worst lighting ever known to man , and probably making the men in the others stalls wondering what the hell I was doing in there with all the shuffling and clicking of the camera.
OK, men — so here is what I learned about the various Levi’s Jeans. Â Just be advised that your ass might be different than mine.
First up was my old favorite — a pair of 501 jeans.
It was important to first try on a new pair of 501 jeans as a “control” subject on which to compare and contrast the other styles. Â Every since I entered my first science fair back in the day, I’ve always been very determined to follow the correct scientific approach.
The 501 has an “iconic straight fit,” but as you can see from the photo, it does very little for my ass, and the material by my thigh hangs like the drapes in a summer house.
I don’t want to badmouth the 501. It is a sturdy, honest choice. And it is the only style of Levi’s jeans with the “signature button fly.” Â Sadly, what I once found very cool, hip, and special, I now just see as something that requires extra work when I need to pee.
No to 501. It’s time to move on. Sorry, old friend.
The 505 “Regular Fit” fit pretty good, and didn’t feel much different than the 501s. Â Like twin brothers. Â The boring twin brother who became the accountant.
Described as a “classic, stylish and comfortable straight leg for all occasions,” it felt as generic as the description. Â No one ever gets laid wearing the 505s.
No to 505.
The 517 “Bootcut” was the only authentic boot cut that the Macy’s had in Queens, maybe because very few people in Queens ever ride their horses over the Queensborough Bridge to go to Manhattan for brunch.
Everything just felt wrong with these jeans. They were too long, and too high, and too much room in the seat. And do cowboys really need so much extra room in the groin area? Maybe now I understand why so many of my female friends have moved to Austin. Unless I was going to attend one of those “City Slickers” dude ranches over the summer, I would feel like a idiot walking around the city in these jeans.
No to 517.
Not unsurprisingly, this particular Macy’s on Queens Boulevard sold every available type of  Levi’s”relaxed fit” style, which I think was a not so subtle way of Macy’s executives telling us that, “You are the Borough of Fat People.”
First up was the 550 “Relaxed,” which is described as “a classic laid-back fit” — and by “laid-back” I think they mean, “jeans for those who used to go to Grateful Dead concerts.”
These jeans didn’t enhance my ass AT ALL. In fact, it made it my rear end look even less impressive than it does in real life. This is a jeans for sitting — for an outdoor music festival, for smoking pot with your baby boomer friends, for watching an entire season of Orange is the New Black.
These are not the jeans to enhance your ass.
No to 550.
The 559 “Relaxed Straight” was even worse.
These were the worst possible jeans for my build, and the extra room in the rear made it look like I was wearing a pair of adult diapers under my jeans. Not sexy at all.
No to 559.
The 560 “Comfort Fit” continued the slide into denim atrociousness and I imagined old Levi Strauss himself turning in his grave at the thought of his name on these pants.
The 560 is roomy in the seat and thigh, but the waist is so high that I could have lifted these pants over my head WHILE still wearing them.
No to 560.
The 569 “Loose Straight Cut” is what I affectionately called “the gangster jeans.” The fact that these pants were the biggest seller in this Macy’s says a lot about the citizens in my neighborhood, and why no one in Manhattan ever wants to come visit me in Queens.
I always see young guys on the bus from Flushing wearing these jeans, halfway down their ass, and I never understood how they kept the pants from just falling down around their ankles. Now I know the truth. They don’t keep it up. After taking this photo, the pants fell around my ankles.
No to 569. I don’t want to show that much of my ass.
The 510 “Skinny” jeans gets a lot of press because all the young hipsters wear these in Brooklyn. Â I was pretty skeptical about them until I put them on, and you know what – I thought they looked pretty good.
Hey, I’m not bragging or anything that I still have “the right stuff.” And sure, I suppose I was a little narcissistic when I climbed on top of the seat, took off my shirt and imagined myself as Mick Jagger singing “Brown Sugar” to the mirror.
And then I sat down. Â And the jeans smashed my balls into what could only be described as a vise hold, in what seemed to be a punishment for that #NotAllMen joke I made on Twitter a few weeks ago.
No to 510.
One by one, I compared the jeans. Â I was in the dressing room for so long that I forgot about the time. An hour had passed, and my poor mother was wandering around Macy’s looking for me, and freaking out. And then came the announcement, said to the entire Macy’s over the loudspeaker system interrupting the music, “Will customer Neil Kramer please come to the register in the men’s department. Customer Neil Kramer please come to the register in the men’s department. You mother is looking for you.”
So, I never did try all the styles. Â I felt bad for mother, and I was hungry for that Reuben.
So, now is the big reveal. Â Did I find my Holy Grail of Levi’s Jeans?
And the answer is yes. Â The winner was clearly the 513.
The 513 is the “Slim Straight.” Â It gives you a bit of the snugness of the skinny jeans, but lets you keep your testicles for future reference. Â It is comfortable like the 501, just not as baggy.
Look at my ass. Â Have you ever seen it looking any better?
I know this post was probably long-winded, something that Bethany Mota or Michelle Phan or any of those fifteen year old superstars would never do in any of their YouTube fashion videos, but remember — this is only my first lifestyle post, so I’m still learning.
After all your hard work, I hesitate to tell you that neither I nor any woman I am friends with thinks that how you actually look in jeans is a deal-breaker. You were misled.
I will say that I’m glad you went to the trouble and I think the 513s are an excellent choice for your body type. #HubbaHubba
You chose well. Good color. Decent cut. I think one of the others might have been a contender in the right size. Most were woefully too large on you. Old habit of buying the same size?
Thank you for doing this. For science. You know.
You chose well.
However, your friend mislead you. While I do appreciate ogling the male buttocks, my husband has no ass to speak of. Even those 510s and 513s would bag around his ass! Humor and intelligence always win out, but then, I’m a nerd girl and that’s what motivates me. 🙂
if you do not get a date ( or dates ) from this post, i will be shocked. and seriously? your mom? i love her:)
Good choice!
Good choice, Neil. I look forward to watching your youtube fashion channel. I can combine your advice with that of the 14 year old youtube phenoms and maybe I’ll be able to make something of my wardrobe! This 44 year old lesbian needs all the help she can get!
Good choice!
Whoever told you that women only consider how good your butt looks in jeans is either 14 years old or very shallow.
Em, I did not see any booty shots. I saw side action which is always very nice but there was no back of the front to compare. Not asking to spread anything but a rear view would kinda help cinch the deal.
513 seem to be working but I don’t know if it is working it. There is a conceptual difference. If you get a date next week; you are working it. Otherwise the pants work for you.
Well played. I laughed my ass off reading this and approve of your denim choices.
Squished balls. I’m so using that when my son tries to talk me into buying him skinny jeans.
You need to become a fashion blogger. I loved this post so much. Also, nice jeans.
First of all, I had to have a moment of silence at the thought of another man abandoning the sexy 501 jeans. I love the look of them and the button fly is sexy. And I’m a pro at unbuttoning. I really think you should give them another try but perhaps in a different size. Also, I agree with other people who commented that a man’s butt is not “all that.” I’ve gone out with both good looking guys and goofy looking guys but the two things they all had in common were intelligence and senses of humor. Much more important than a good looking butt!
Time for change!
You are my favorite humorist. And those 513s make your brains look hot!
I find that I always vocalize my response to clothes in dressing rooms, it can be a tad awkward.
This was great!
Riveting post, Neil. See what I did there? Jeans? Rivets? Ha.
By the way, you as a lifestyle blogger was MY idea from last year. About time you finally did it, even if you believe you thought of it yourself. *sigh*
What’s next – moisturizers? Toenail clippers? I can’t wait! We want video!!
What are rivets? Seams?
This is hilarious. Does this post make you a metrosexual? Is that word even used anymore? I’m not completely sure it means what I think it means, but those skinny jeans may have pushed you over some invisible line into the world of metrosexuality…and you do live in the city.
I’ve never seen a cowboy wearing bootcut jeans.
Just so you know, your fashion and lifestyle blog is the only one I would willingly read.
The best part of this post are the comments about you being misled, probably because it reminds me of a moment twenty some odd years ago when I was at a party and three women started screaming at each other about what the most attractive part/thing about men is.
The point being every time I read/hear someone say “all women believe/like” I shake my head ‘cuz experience says otherwise.
This is the sort of fashion blog I would read. Really. A real lifestyle blog would have followed up with a food review of that reuben, though.
Too bad the skinnies were uncomfortable, but the 513s look good. If you do a lot of squats, you can acbieve the “junk in the trunk” look. AlthoughmI’m not sure why you would want to. BTW, rivets are the little metal things at the corners of jeans pockets.
Another thought, do you read Male Pattern Boldness? Peter is fun to read, he andnhis partner Michael live in NYC somewhere (near Chelsea, maybe). Peter sews for himself, Michael, and for his “cousin” Cathy. All aspects of fashion high and low.
I must not be an average woman. I’ve never noticed a guy’s ass before.
Thanks for the enlightenment!
So this is crazy wonderful. So sick of bad jeans but no patience for trying all Levis. So after half an evening cocktail, googled “which Levi’s best for my butt”, your PERFECT blog came up. And it was serious LOL. And I don’t read blogs… Thank you COTM!!!
Laughed hard through the entire post. Awesome job. Keep the blogging going. At 53 yo I need to laugh too when I look in the mirror.
I agree 513 look the best. I wear 513 but also 501 Skinny so you get the nice ass plus the button fly! Great photos
You need to get your sizing right, many of the fits were to loose. Also the camera angles you used were horrible, if this is a butt show why is everything a sideview? Also try the lighter fades because the dark blues don’t show detail , myself I wear 514. Speaking of which — did you include the 514 at all in you review? Rework this whole site with these changes and you’ll be a star for sure.